3 Inspriational videos about marketing technology

I recently made an iPhone app, and I am thinking about the marketing aspect. Today these three videos came to mind. The theme in all three videos is to not focus on the features or technical specs, but focus on the experience, stories, people and emotions. The current site for my app lists nothing, but features. Over the next few weeks I will be thinking about how to take a boring business app and turn it into a story about people and making their lives better. What marketing inspires you?

1) Mad Men - The Carousel

2) Steve Jobs introducing think different commercials

3) Patrick McKenzie on marketing software to underserved markets